The first is fear: hold back, watch competitors quietly get faster, and fall
behind. The second is waste: buy enterprise AI licenses, run a training day,
and watch nothing about how your people work actually change.
There’s a third way: start from how your team actually works, find the
repetitive work AI genuinely does better, and embed it there — people in
the loop, doing more of what they’re good at. I’ve done it: one small
business’s per-product admin went from hours to a review-and-approve step
(the case study).
A decade of enterprise systems engineering — including NVIDIA GPU
infrastructure at scale — means I understand AI from the ground up, not
just the sales deck down. Fully English-speaking. No hype.
Most businesses need to answer four questions about AI — not all at once, and not always in order. Engagements are scoped to where you actually are. Typical first engagement: the fixed-scope AI Efficiency Review below, then ongoing retainer or fixed-scope work. Day rates from €1,200; fixed-scope quotes available on request.
Not sure where to begin? Begin here. A fixed-scope engagement, typically two weeks: I sit inside your actual workflows, find where hours go to repetitive work, and deliver a ranked list of AI opportunities by time saved — including, just as importantly, what not to automate. You end up with a concrete roadmap and the evidence to act on it, before committing to any tooling, licensing, or build work.
Fixed price, scoped to the size of your business — a five-person studio and a fifty-person firm are different jobs, and they shouldn’t pay the same. You’ll have the exact number before we start.
Request a quote for your business →Specialized support for small businesses and expat founders. Learn about SMB services →
Advice is one thing. Here are things built — real examples of what AI enablement, custom agents, and automation work look like in practice.
Most people who call themselves AI consultants learned about AI from the application layer up: they used the tools, read the blogs, attended the conferences. I came at it from the other direction.
A decade at Nutanix doing kernel-level debugging, building production analytics platforms from scratch, and serving as the global reference for NVIDIA GPU infrastructure across 700+ engineers taught me to understand tools from the inside out — how they actually work, where they break, and what they need to perform. That’s the lens I bring to AI.
It means I can tell you not just which AI tools to use, but why a particular tool fits or doesn’t fit your situation. I can build things that hold up in production, not just in demos. And I can tell you when AI isn’t the right tool for the job — which is sometimes the most useful thing a consultant can say.
I work with businesses across the Netherlands: SMBs taking their first serious look at AI, mid-market teams trying to get more from investments already made, and technical organisations that need the infrastructure sorted before AI tooling makes sense. Native English speaker — a natural fit for international teams and expat-founded businesses.
Tell me where you are — using AI and not sure you’re doing it right, not using it and wondering if you should be, or ready to build something specific. I respond within 24 hours to schedule a no-commitment scope call.